W&M Holding – Social Recruiting
Meaningful jobs, made visible.
Scroll ↓Worum es geht
For W&M Holding, oha! digital developed a social recruiting concept that makes meaningful local jobs visible – and reaches applicants where they actually spend their time: on social media. The result: 420,000 people reached and over 190 applications.
Die Challenge
Everyone knows Frosch. Hardly anyone knows the employer behind it.
Anyone who knows Frosch thinks of green bottles and clean kitchens – rarely of career opportunities. Yet behind it lies W&M Holding: a company that has been producing sustainably and creating reliable jobs for decades, but is hardly perceived as an employer in the region.
Die Idee
Performance and purpose in a single campaign.
Our answer: a social recruiting campaign played out locally that showcases the company's values and speaks to people who aren't just looking for any job, but one that truly suits them.
Technically speaking, this means a multi-stage funnel using Meta Lead Ads, continuous creative rotation, and targeted remarketing to re-engage prospective candidates.
Die Umsetzung
From visibility to application.
Target Audience Focus
Data-driven targeting for reduced ad waste and more suitable applicants.
Lead Funnel
Multi-stage from visibility to application, with clear user guidance.
Application Optimisation
Remarketing brings interested candidates back – without pressure, but with a strategy.
Campaign Management
Meta Lead Ads with continuous creative rotation, targeted locally.
Performance Monitoring
Daily KPI tracking and cost-per-lead optimisation with a consistent budget.
Focus on Social Impact
Values made visible – visually, textually, and in tone of voice.
04 · Was rauskam
Gut zu wissen
In short.
What did oha! digital do for W&M Holding?
oha! digital designed and managed a social recruiting campaign with Meta Lead Ads for W&M Holding, the company behind Frosch – from audience targeting and the application funnel right through to ongoing optimisation. The result: 420,000 people reached and over 190 applications.
What is social recruiting?
Social recruiting means specifically promoting vacancies via social media – targeting people who aren't even actively looking, but are a great fit for the job. With Lead Ads, they apply directly within the app, without lengthy forms.
Does social recruiting work for well-known consumer goods brands?
Especially there: many people know the brand, but hardly anyone knows the employer behind it. Social recruiting makes precisely this employer visible – showcasing its values and reaching people locally, right where the jobs are.
Dein Case?
Sound like you?
Let's talk.
Briefly tell us what you have in mind.
We will honestly let you know if and how we can help – without the agency BS.
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