Schallaburg – A medieval festival on Spotify
Middle Ages for your ears.
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Have a listen.
What it’s about
Middle Ages meets Spotify. For Schallaburg, we booked and optimised the audio campaign for its medieval festival. We reached around 67,000 people in Lower Austria and Vienna, and around 69% of spots played right to the end.
The challenge
Two days of Middle Ages. And everyone needs to know.
The medieval festival at Schallaburg lasts exactly one weekend. Miss it and you stay on the couch.
So we needed reach, and not just anywhere, but in Lower Austria and Vienna.
The idea
The spot isn’t ours. That people heard it is.
The spot came to us finished. We booked it on Spotify, got it to the right ears and sharpened things up while it ran.
The execution
From booking to the final number.
Region
Only Lower Austria and Vienna. Someone listening to Spotify in Hamburg isn’t coming to the festival.
Booking
Reserved Audio on Spotify, for about a month.
Optimisation
Data in, learnings out. All the way through, not just at the end.
Reporting
Reach, frequency, completion rate and age split. The results are right here.
04 · The results
Good to know
Quick answers.
What did oha! digital do for Schallaburg?
oha! digital booked and optimised the Spotify audio campaign for the Schallaburg medieval festival, running in Lower Austria and Vienna. It reached around 67,000 people with around 161,000 impressions.
Does Spotify advertising work for events?
Yes, when you need reach in a clearly defined region. The medieval festival campaign reached around 67,000 people in Lower Austria and Vienna, with an average of 2.4 contacts per person.
What does the completion rate tell you for audio ads?
It shows how many spots were listened to right to the end. For the Schallaburg campaign, it was around 69%.
Your case?
Sounds like you?
Let’s talk.
Tell us briefly what you’re planning.
We’ll tell you honestly whether and how we can help – no agency blah.
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