Strategy & channel planning
Before ads are placed, we bring light into the darkness:
- Target definition (sales, leads, customers)
- Target group & competition analysis
- Channel recommendations (e.g. Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads)
- Budget planning & attribution model strategy
Creation & campaign development
Not just good ideas - campaigns that perform:
- Ad texts & visuals (image, video, banner)
- Landing pages & conversion optimization
- A/B tests & creative variants
- Structured campaign setups (e.g. campaigns, ad groups, target groups)
Tracking, analysis & optimization
Data is our compass - we navigate on the basis of real insights:
- Setup & verification (pixel, conversion tracking, tag manager)
- Ongoing performance analysis (CTR, CPA, ROAS)
- Budget allocation & bid optimization
- Scaling successful campaigns & identifying weak points
4,2
ø Return on ad spend
ROAS & real added value
We invest your budget as we would invest ours.
We believe that performance only makes sense if it benefits both sides.
If your company grows, so do we - and that's precisely why we place so much emphasis on clean foundations, transparent structures and long-term efficiency.
A ROAS of 3 is not a target for us, but a prerequisite.
We average 4.2 - because we treat budgets as if they were our own.
With responsibility, curiosity and the ambition to really understand every result.
Frequently asked questions about our performance marketing service
Performance marketing means: advertising measures whose success can be measured.
In contrast to traditional advertising, it is not just about reach or visibility, but about concrete results - such as purchases, leads or inquiries.
At oha!, we rely on data-driven strategies that transparently show what works - and what doesn't.
It's simple: we analyze target groups, create suitable campaigns (e.g. on Meta, Google or LinkedIn), measure their impact and optimize them on an ongoing basis.
Each ad is checked for its results - conversion rate, click costs, return on ad spend (ROAS) and much more.
The result is a strategy that is not based on gut instinct, but on real data.
A „good“ ROAS depends heavily on the industry, product and target.
As a guideline: from 3 is profitable, everything above is efficient. At oha! our average is 4.2 - because we use budgets as if they were our own.
This means that for every euro invested, an average of € 4.20 is returned.
Using clearly defined KPIs: click-through rate (CTR), conversion rate, cost per lead (CPL) or return on ad spend (ROAS).
We provide you with regular reports that not only show you the figures, but also explain what they mean - and what action results from them.
The aim is always to make decisions based on data, not gut feeling.
It depends on the goal and target group.
Typical channels are Meta Ads (Facebook & Instagram), Google Ads (Search, Display, Shopping), LinkedIn or TikTok.
We don't choose platforms based on trends, but on efficiency - where your budget will have the greatest impact.
As much as you can test properly - but no more than you are prepared to invest.
We often start with test budgets to gain initial insights before scaling up.
Our aim is to use your budget economically, optimize it in the long term and not simply „burn it up“.
You will usually see the first data (e.g. clicks, impressions) after a few days.
Real performance - i.e. sales, leads or bookings - develops within 4-6 weeks, depending on the product and target group.
We accompany this process on an ongoing basis with optimizations so that the results constantly improve.
Absolutely. Especially in the B2B sector, data-based targeting can be used to advertise in a very targeted manner - for example via LinkedIn or Google Ads.
We don't think in terms of platforms here, but in terms of decision-making processes: Where do your customers get information and how do they make decisions?
We are building the campaign on this.
Traditional advertising creates attention - performance marketing creates results.
Here you don't pay for the idea, but for the measurable output.
While traditional campaigns often focus on image or brand awareness, we are concerned with what actually happens in the end: Sales, leads or inquiries.
We continuously analyze how efficiently each advertising medium performs - from the creative to the target group segment.
Then we test, refine and scale step by step.
Our goal: a ROAS of at least 3, on average 4.2 - transparent, comprehensible and with a focus on real economic added value.