Services · Social Commerce

Shopping where the scrolling happens.

Social commerce means your customers buy directly on Instagram, Facebook or TikTok – no detour via your website. We advise you on which platform fits your range, connect your Shopify shop with Meta and TikTok Shop and support the launch.

Quoted by effort – calculated honestly.

Social commerce consulting at oha! digital

What we do for your social commerce

TikTokInstagramFacebookShopifyTikTok ShopLive Shopping

Social commerce is still young in Austria, Germany and Switzerland. Right now we mostly consult – and we’re implementing with a first client. You benefit from everything we learn along the way.

Book a consultation →
01

Readiness check

Do your range, margin and content capacity fit? We’ll tell you honestly whether getting in is worth it – before you invest time and budget.

Learn more →
02

Strategy & platform choice

TikTok Shop, Instagram & Facebook Shopping or both? We plan by audience, product and resources.

03

Shopify integration

Product catalogue, stock and orders in sync. Shopify connected to your Meta catalogue and TikTok Shop.

04

Content & Creator

Shoppable videos, live shopping and creators who show your products as they really are.

05

Ads for social commerce

Catalogue and shop campaigns optimised for sales – not likes.

06

Setup & launch

Onboarding, product preparation and the first 30 days. We support the launch so you can carry on by yourself afterwards.

Related projects

CC Edition
01
1K+Followers since 04/26

Web, Social Media

CC Edition

How a print magazine gets its entire digital existence, with a website it can run itself, and an Instagram account that grew from 0 to over 1,000 followers.

View case →
AP-Batteries
01

Web

AP-Batteries

Selling industrial batteries online without the shop looking like a data sheet. How we built an industrial online shop for AP-Batterien that brings technical depth and good design together.

View case →
Die Weisse – Web Shop Relaunch
01

Web

Die Weisse – Web Shop Relaunch

How does a traditional Salzburg wheat beer sell online without losing face? A Shopify relaunch in the brand’s look — fresh, mobile, with a checkout that just works.

View case →
NANIS – Website Development
01

Web

NANIS – Website Development

A new web experience for NANIS, with modern design, strong UX and a booking tool that makes digital feel effortless.

View case →

All projects →

From Klartext

oha! digital team discussing TikTok Shop
Social Media

15 June 2026

TikTok Shop in Austria: From Doom-Scrolling to the Till

All articles →

FAQ

FAQ on Social Commerce

How long am I tied in?

Not for long. Consulting and setup are projects, and ongoing management can be cancelled monthly.

What is social commerce?

Shopping directly in social networks. Products are shown in posts, videos or lives and can be bought without a detour via a website – for example via TikTok Shop or Instagram and Facebook Shopping.

Who is TikTok Shop worth it for?

Mainly for products that show well on video, with enough margin for fees and shipping. We’ve explained in detail in Klartext how TikTok Shop works in Austria and who it’s worth it for.

Do I need Shopify for this?

Not necessarily, but it makes a lot of things easier. Shopify connects directly to Meta and TikTok Shop, and products and stock stay in sync automatically.

Do you only consult, or do you implement too?

Both. We usually start with consulting and a readiness check. If you want, we implement together – from setup to the first campaigns.

Ready when you are!

Let’s make your
digital story work.

Tell us briefly what you’re planning.
The first call is on us.