gib e.V. – Social Recruiting for Skilled Workers

Recruiting that wins people – not just clicks.

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Worum es geht

For the association gib e.V., oha! digital implemented a social recruiting concept that doesn't just reach people, it activates them: 400,000 people reached, 2.7 million impressions, and more than 2,400 applications.

Die Challenge

Where standard ads fail.

gib e.V. is looking for dedicated professionals to work with people with disabilities. A target audience that is rarely reached through traditional job advertisements – in a sector where skilled labour shortages are an everyday reality.

Die Idee

Applying without barriers.

Our solution: a social performance strategy with clear messaging and genuine accessibility. At its core is a funnel using Meta Lead Ads that builds reach, pre-qualifies candidates, and makes applying possible without logins or long forms.

Minimal effort for applicants, maximum impact for the club.

gib e.V. – Social Recruiting for Skilled Workers – Bild 1

gib e.V. – Social Recruiting for Skilled Workers – Bild 2

gib e.V. – Social Recruiting for Skilled Workers – Bild 3

2,400+Applications

Die Umsetzung

With heart, attitude and system.

Target audience focus

Data-driven targeting of professionals from the social sector.

Lead funnel

Multi-stage from awareness to application, with simple user guidance.

Hassle-free applications

Mobile-optimised, no logins, and no long forms.

Campaign management

Meta Lead Ads with continuous creative rotation.

Performance monitoring

KPI tracking, cost-per-lead optimisation, and ongoing testing.

Focus on social impact

Meaningful work made visible – both visually and through copywriting.

04 · Was rauskam

400k

Range

Engagements

2.5k

Gut zu wissen

In short.

What did oha! digital do for gib e.V.?

oha! digital set up and managed a social recruiting strategy using Meta Lead Ads for the association gib e.V. – covering everything from targeting and funnel design to ongoing optimisation. The result: 400,000 people reached, 2.7 million impressions and more than 2,400 applications.

Does social recruiting work for social professions?

Yes – especially where traditional job adverts no longer hit the mark. The key factors are clear messaging that highlights the purpose of the work, and an application process that can be completed on a mobile phone within seconds.

Why use Meta Lead Ads for recruiting?

Because applicants can respond directly within the app, without any login and without long forms. This drastically lowers the entry barrier – while pre-qualifying questions still ensure you get suitable applications.

Dein Case?

Sound like you?
Let's talk.

Briefly tell us what you have in mind.
We will honestly let you know if and how we can help – without the agency BS.

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