Galerie Haas & Gschwandtner – Parov Stelar Exhibition Social Media Activation
From the gallery into the feed.
Scroll ↓Worum es geht
For the Haas & Gschwandtner gallery, oha! digital activated the Parov Stelar exhibition on social media. The goal: to reach art lovers and the curious, encourage interaction, and bring more visitors to the exhibition.
Die Challenge
Art needs space – digitally too.
An exhibition thrives on people going to see it. The gallery wanted to significantly increase the reach of both its current and upcoming exhibitions – and build an online community that doesn't just consume art, but discusses and shares it.
Die Idee
Portraits, highlights, dialogue.
With a tailored content strategy, interactive posts, story highlights, and artist portraits, we have firmly established the gallery in the digital space.
In-house photo and video coverage of the artworks and events ensures high-quality content, while active community management fosters genuine conversations.
Die Umsetzung
From content planning to the campaign.
Strategic Planning
A social media strategy tailored to the gallery and its exhibitions.
Content Plan
Topics, formats, and timing for a consistent presence.
Content Production
Photos and videos of the artworks and events.
Community Management
Active management of comments and messages.
Creative Activation
Dedicated campaigns for special exhibitions and events.
Performance Tracking
Continuous evaluation of key metrics and ongoing strategy adjustments.
Gut zu wissen
In short.
What did oha! digital do for the Haas & Gschwandtner gallery?
oha! digital activated the Parov Stelar exhibition for Galerie Haas & Gschwandtner on Instagram – featuring a content strategy and schedule, dedicated photo and video production, artist portraits, story highlights, community management, and performance tracking.
How does social media drive visitors to an exhibition?
By sparking curiosity for the on-site experience: glimpses into the artworks and artists, stories behind the exhibition, and formats that encourage people to share and join the conversation.
What does social media activation for an exhibition entail?
An exhibition-specific strategy, a content schedule, dedicated photo and video production, artist portraits and story highlights, active community management, and bespoke campaigns for special events.
Dein Case?
Sound like you?
Let's talk.
Briefly tell us what you have in mind.
We will honestly let you know if and how we can help – without the agency BS.
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