Bodyworks – Social Media Management
Staying present without being intrusive.
Scroll ↓Worum es geht
oha! digital took over the social media management for Bodyworks by Ronnie Denalane – with a strategy completely focused on the community and the unique Bodyworks feeling. Because here, it's not just about treatments, but about genuine connections and well-being.
Die Challenge
Inspire instead of overload.
The spirit of Bad Gastein and Ronnie's holistic approach should stay in people's minds – with content that inspires rather than clutters their feed.
Die Idee
A look that feels like Bodyworks.
Our approach: a new look and feel on Instagram, tailored to Bodyworks' core values – calm, professional, and warm. Complemented by fresh content pillars ranging from inspiration and mindfulness to community highlights.
Storytelling formats place the community's experiences centre stage. Regular performance analyses highlight which formats and posting times work best.
Die Umsetzung
From the new look to ongoing reporting.
New visual identity
A look & feel radiating calm, professionalism, and warmth – modern yet down-to-earth.
Custom templates
Templates for posts and stories ensuring a recognisable presence.
Content pillars
Inspiration, mindfulness, services, and community highlights as defined key themes.
Content & copywriting
Sensitively crafted copy, visually aligned, organised within a clear editorial calendar.
Community storytelling
Putting community experiences front and centre – fostering stronger identification.
Reporting & optimisation
Formats and posting times continuously refined.
Gut zu wissen
In short.
What did oha! digital do for Bodyworks?
oha! digital took over the social media management for Bodyworks by Ronnie Denalane in Bad Gastein – including a fresh visual identity, custom templates, new content pillars, copywriting, community storytelling, and ongoing reporting.
How does a wellness brand stay present on Instagram without being intrusive?
Through content that inspires rather than sells: a calm, recognisable look, clear thematic pillars, and stories from the community instead of purely promotional ads.
Why custom templates for Instagram?
Because a recognisable look builds trust. Custom templates for posts and stories ensure that every piece of content instantly looks like Bodyworks – and make ongoing production much faster.
Dein Case?
Sound like you?
Let's talk.
Briefly tell us what you have in mind.
We will honestly let you know if and how we can help – without the agency BS.
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