Bankhaus Spängler
Staying visible where trust matters.
Scroll ↓Worum es geht
For Bankhaus Spängler, Austria's oldest private bank, oha! digital manages ongoing social performance campaigns that keep the bank consistently visible to a sophisticated target audience. The result: around 460,000 people reached and roughly three times as many qualified consultation inquiries compared to the same period last year.
Die Challenge
Trust doesn't happen with a click.
Entrepreneurs, wealthy families, people dealing with succession issues – this target group makes decisions over years, not based on a single advertisement.
For a private bank founded in Salzburg in 1828, there is an added challenge: the brand presence must remain reputable without coming across as stiff.
Die Idee
Presence instead of a quick lead.
Instead of a campaign for a single product, we showcase the firm's full portfolio – family management this week, succession next week, followed by advisory. With alternating topics, fresh visuals, and consistently aligned with the bank's corporate identity.
On average, the target audience encounters the bank around twelve times. Often enough for perception to turn into familiarity. The fact that this also led to more enquiries in the end is a welcome bonus.
Die Umsetzung
Continuously optimised, not just at the end of the quarter.
Narrow target groups
Defined by role, interests, and wealth status – and tightened further as soon as the data shows who responds.
All bank topics
Family management, succession, advisory – in rotation, ensuring the bank is not reduced to just one offering.
Fine-tuning visuals
Creatives and messaging run against each other; whatever resonates gets more exposure.
Always aligned with the bank's look
Colours, typography, imagery – every asset is instantly recognisable as Spängler.
Permanently present
Continuous campaigns with around twelve touchpoints per person.
A real-time report
The most important figures accessible at any time – with no need for monthly meetings.
04 · Was rauskam
„What we appreciate about working with oha! digital is their professional approach. In our business in particular, security and reliability are what count – and that is exactly what the team delivers.“
— Robert Koch, CMO Bankhaus Spängler
Gut zu wissen
In short.
What does oha! digital do for Bankhaus Spängler?
oha! digital plans and manages the ongoing social performance campaigns for Bankhaus Spängler – from target group development and visual optimisation to reporting. The focus is on sustained visibility across the full range of services, with an emphasis on family management and business succession.
Does social advertising work for a conservative private bank?
Yes – if it fits the brand. The key is not a quick deal, but a regular, credible presence within a clearly defined target group. In this way, around 460,000 people were reached, generating roughly three times as many qualified consultation inquiries compared to the same period last year.
How do you measure the success of a visibility campaign in private banking?
Not by a single metric. The decisive factor is the interplay between reach within the right target group, contact frequency – in this case, an average of around twelve touchpoints per person – and the quality of the inquiries, rather than the sheer volume of clicks.
Dein Case?
Sound like you?
Let's talk.
Briefly tell us what you have in mind.
We will honestly let you know if and how we can help – without the agency BS.
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