markta – Local Community Building

Building a community without an online shop? Challenge accepted.

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Worum es geht

With the transition from e-commerce to brick-and-mortar retail, markta needed a new kind of community—one that is locally rooted, right in the heart of Vienna. oha! digital completely reimagined their social media from the ground up: 350,000 impressions, a 4% engagement rate, and 1,600 new followers.

Die Challenge

Starting fresh digitally.

With the withdrawal from e-commerce, markta's digital presence had to be reimagined. The question: How do you drive people into the store – using channels traditionally optimised for online conversions?

Die Idee

Local relevance instead of broad dispersion.

Instead of reaching as many people as possible, it was about reaching the right ones: a community in Vienna that feels connected to markta – because of a mindset, not just a product.

To achieve this, we created relatable content and ran ads that encouraged pre-orders and drove footfall to the store.

markta – Local Community Building – Bild 1

markta – Local Community Building – Bild 2

1.6Knew followers

Die Umsetzung

From analysis to an active community.

Social Strategy

Tailored to the new brick-and-mortar business model – with a focus on proximity and relevance.

Community Analysis

Realignment towards a strictly local target audience in Vienna.

Content Formats

New formats that inform, connect, and invite participation.

Editorial & Implementation

Continuous content creation with posts that demonstrate character and build trust.

Campaigns & Ads

Paid campaigns for specific promotions, pre-orders, and driving footfall to the store.

Community Activation

Genuine conversations, honest exchanges, and formats that deliver impact.

04 · Was rauskam

350k

Impressions

Engagement rate

Gut zu wissen

In short.

What did oha! digital do for markta?

oha! digital rebuilt markta's social media presence following its transition from an online shop to brick-and-mortar retail – from strategy and community analysis to new content formats and ads that drive footfall to the store. The result: 350,000 impressions, a 4% engagement rate, and 1,600 new followers.

Can social media bring people into a shop?

Yes, when content and ads are locally targeted. Instead of broad reach, what matters is relevance to the local community – using formats that make people want to visit, alongside promotions that lead to pre-orders and store visits.

What does social media management at oha! digital include?

Strategy, target audience and community analysis, content formats, editorial planning and execution, ads for specific promotions, and active community management. At markta, everything was aligned with one single goal: driving more foot traffic into the shop.

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