Hand.​Craft.​City 2026

For vision Salzburg and the Altstadt Salzburg, oha! digital produced a social interview series for Instagram: content planning, storyboards, filming in three master craft businesses across Salzburg, post-production, as well as social media and community management. The result: almost 80,000 views.

Focus on people instead of products. Short interviews straight from the workshop, close to hands and materials, edited specifically for those crucial first seconds in the feed. When master craftspeople explain why they do what they do in their own words, even viewers with no connection to the craft watch right through to the end.

Yes, if it tells stories rather than running straightforward ads. With just three Reels, the Hand.Werk.Stadt series reached nearly 80,000 views and put businesses in the spotlight that many people would otherwise simply walk past.

Content planning (which businesses, which stories, which structure), a storyboard for each interview, on-site shooting, editing into punchy social formats, publishing, and community management. One dedicated team from the initial concept down to the final comment.

Social video productions start at €2,000 net for up to 5 videos – including pre-production, the shoot, and post-production. The final cost depends on the locations, filming days, and overall scope. You'll receive a clear, transparent figure during your initial consultation.