CC Edition
How a print magazine gets its digital home.
Scroll ↓Worum es geht
For the premium print magazine CC EDITION, oha! digital built the entire digital presence: a Squarespace website maintained in-house by the editorial team, featuring a subscription shop and a password-protected VIP area – along with an Instagram channel that has grown from zero to over 1,000 followers since April 2026, with an engagement rate of around 7%.
Die Challenge
Print look, but easy to use yourself.
A magazine that stands for design in print cannot afford an off-the-shelf look online. At the same time, the editorial team shouldn't need an agency for every minor tweak.
On top of that came Instagram: a channel starting from scratch, with zero reach and no community – and a print issue packed with fashion editorials that quickly start feeling repetitive in a feed.
Die Idee
Print brings readers into the digital world.
The website adopts the typography, white space, and visual style of the magazine. Subscriptions and the shop are integrated directly into the site, and "Secret Access" is unlocked exclusively with the code from the print edition – rewarding readers with exclusive partner deals.
On Instagram, a template system continuously reimagines the same editorials instead of repeating them. Monthly editorial planning brings readers back to the magazine while simultaneously building new reach.
Im Feed
From the magazine into the feed.
Die Umsetzung
Website and channel from a single source.
Magazine-style web design
Typography, white space and imagery curated in the style of CC EDITION.
Squarespace setup
New content, updates and subscriptions are managed in-house by the editorial team.
Subscription & shop
Annual subscriptions handled directly via the website—from the first click to checkout.
VIP Secret Access
An exclusive section accessible only with the code from the print issue.
Instagram from scratch
Profile, structure and visual identity rebuilt from the ground up, complemented by a systematic template toolkit.
Editorial planning & community
Planned on a monthly basis, with a clear focus on engagement rather than mere reach.
04 · Was rauskam
„I wanted a website that is stylish, does everything I need – and, above all, that I can manage myself. That is exactly what oha! digital achieved with the Squarespace site.“
— Beatrix Voggenberger, CC EDITION
Gut zu wissen
In short.
What did oha! digital do for CC EDITION?
oha! digital built the entire digital presence for CC EDITION: design and website on Squarespace with a subscription shop and a code-protected VIP area, as well as the Instagram channel @ccedition.magazine – from set-up and templates to monthly editorial planning.
How do you connect a print magazine with a website and an online subscription?
With a website that reflects the magazine's look, an on-site subscription shop, and an area accessible only to readers with the code from the issue. That’s how print brings readers into the digital space – with CC EDITION offering exclusive partner deals as a reward.
How do you bring a print magazine to Instagram without repeating yourself?
With a template system that reimagines the same editorials time and again, and editorial planning that guides readers back to the magazine. That’s how the channel has grown from zero to over 1,000 followers since April 2026.
Dein Case?
Sound like you?
Let's talk.
Briefly tell us what you have in mind.
We will honestly let you know if and how we can help – without the agency BS.
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