Die Weisse – Webshop relaunch
Webshop relaunch for Salzburg's traditional wheat beer.
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For Die Weisse, the traditional Salzburg wheat beer brand, oha! digital redesigned and built the online shop on Shopify. The goal: a fresh design that preserves the brand's spirit, and a checkout process for beer and merchandise that is as simple as possible.
Die Challenge
Tradition, but without the dust, please.
Almost everyone in Salzburg knows Die Weisse. But online, the brand needed to feel just as fresh as the beer itself – and the journey from the first click to checkout had to be completely seamless, especially on mobile.
Die Idee
Clear paths, faster checkout.
Our approach: clear user journeys, improved product presentation, and a fast, intuitive checkout – designed mobile-first.
With Shopify, Die Weisse can manage products and content independently, and the shop can be expanded step by step without having to call in the agency every single time.
Die Umsetzung
From design to tracking.
Web Design & User Experience
A modern design language blending the traditional Salzburg brand with a fresh, clean look.
Shopify Development
A flexible store, easy to maintain and ready for future expansions.
Mobile First
Designed for mobile phones, where most orders are placed.
Checkout Optimisation
Fewer steps to your beer – and to the merch.
Content & SEO
Product and brand content clearly structured and optimised for search engines.
Tracking & Optimisation
The foundation for continually improving the customer journey.
Gut zu wissen
In short.
What did oha! digital implement for Die Weisse?
oha! digital redesigned and built Die Weisse's online shop on Shopify – including on-brand design, a mobile-first approach, a streamlined checkout, an SEO-ready content structure, and tracking for continuous optimisation.
Why choose Shopify for an online shop relaunch?
Shopify is low-maintenance and scalable. Die Weisse can manage products and content independently, and the shop can be expanded step-by-step – without having to call in the agency every single time.
What are the benefits of a mobile-first online shop?
Most purchases start on a mobile phone. When product pages and the checkout process run smoothly on mobile devices, abandonment rates drop – and the brand looks just as modern as it aspires to be.
Dein Case?
Sound like you?
Let's talk.
Briefly tell us what you have in mind.
We will honestly let you know if and how we can help – without the agency BS.
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