How do you reconcile performance and purpose?
We have developed a social recruiting concept for W&M Holding that makes local jobs visible with meaning - and reaches applicants where they are really on the move: on social media.
Customer
W&M Holding
Year
2024 & 2025
Services
Performance Marketing
Social recruiting
Link
werner-mertz.de/career/
Jobs with meaning, made visible
- More than traditional job advertisements
420K
Reach
1.2K
Commitments
1.7M
Impressions
190+
Applications
Between detergent and saving the world: how recruiting works at W&M Holding.
Anyone who knows Frosch thinks of green bottles and clean kitchens - but rarely of career opportunities. Yet behind the brand is W&M Holding: a company that has been producing sustainably for decades, creating reliable jobs and yet is hardly recognized as an employer in the region.
Our task: to change exactly that. With a social recruiting campaign that has a local impact, communicates sustainably - and appeals to people who are not just looking for something, but a job that suits them.
⸺ Target group focus
Less wastage, more impact: data-based targeting strategy for qualified specialists in the social sector.
⸺ Lead funnel strategy
From visibility to application - design of a multi-stage funnel with a clear focus on intuitive user guidance and conversion.
⸺ Application optimization
No funnel without a return path: We use intelligent remarketing to bring interested users back in a targeted manner - without pressure, but with a plan.
⸺ Performance monitoring
Daily KPI tracking, cost-per-lead optimization and ongoing tests for maximum efficiency with a constant budget.
⸺ Campaign control
Setup, testing, scaling: Meta Lead Ads with ongoing creative rotation - data-driven, played out locally.
⸺ Focus on social impact
Making values visible: Positioning the campaign as meaningful and socially relevant - visually, textually and tonally.
Ready, Recruiting not more the Coincidence to leave?
Let's make it work – measurable, relevant, oha!
