A breath of fresh air for Salzburg's oldest wheat beer.
Weisse is a cult brand - but there was already a bit of dust on it. Our task: to bring a brand with a history into the here and now. With the social activation for the „Your first time, your first Weisse“ campaign, we did just that. Regionally anchored, digitally told - with impact in the feed and in the online store.
Client
The white
2025
2024 & 2025
Services
Social Media Management
@dieweisse.at
Our campaign posts not only collected hearts, but also generated real movement.
- Social media that works - not just in the feed.
250K
Impressions
5.6%
Engagement rate
2K
Commitment
1.5K
New followers
A brand with history.A campaign with an impact.
Almost everyone in Salzburg knows the Weisse. And yet it was clear: if you want to stay relevant today, you don't have to get louder - but more precise.
Our task: to make a traditional regional brand visible. Digital. Approachable. And in a way that makes you want more.
With the „Your first time, your first white“ campaign, we activated the community, brought the product to life - and used social media to become the topic of conversation offline.
⸺ Campaign concept powered by Agency Salić
Together with the Salic agency, we helped develop the concept for the „Your first time, your first white“ campaign - from idea to implementation. With a focus on attitude, community and a visual language that sticks.
⸺ Editorial structure & topic planning
Development of a posting system that fits the campaign AND everyday life - including hook development, topic clusters and posting timing.
⸺ Community development & activation
Targeted dialog development in the Salzburg area - through active community management, relevant interaction and content that creates proximity.
⸺ Content production
Accompanying the shootings, developing the creatives and adaptations for all social formats - fast, channel-appropriate and striking.
⸺ Campaign support & paid ads
Targeted use of paid formats to extend the campaign - focus on reach, engagement and store traffic.
⸺ Channel recording & implementation
Copywriting, design, posting. Everything that became visible passed through our hands - on time, consistently and in line with the brand.
Ready, Social Media to make, the more brings as Likes?
Then let us on yours Reach work – honest, well thought out, with Substance.
