How do you combine heart & attitude with performance? For the club gib e.V. we have implemented exactly that: a social recruiting concept that not only appeals to people - but activates them.
Client
gib e.V.
Year
2024 & 2025
Services
Performance Marketing
Social recruiting
Link
gib-ev.de
More than classic job advertisements
- Jobs with meaning, for people with heart
400K
Reach
2.5K
Commitments
2.7M
Impressions
2.4K
Applications
Recruiting that wins people - not just clicks
Our aim was to develop a digital recruiting solution for gib e.V. that would work precisely where traditional channels fail: in the search for committed specialists in the social sector. Many of the vacancies are aimed at people who work with people with disabilities - a target group that cannot be reached with standard advertisements.
We therefore set up a social performance strategy that focuses on simple applications, clear messages and genuine accessibility. The focus was on a funnel that uses meta lead ads to build targeted reach, pre-qualify people and make it possible to apply without unnecessary hurdles.
This enabled us to achieve maximum impact with minimum effort on the user side - with over 2.7 million impressions, 400,000 people reached and more than 2,400 applications generated.
In an area where the shortage of skilled workers is an everyday occurrence, this project shows that social recruiting can work - if you think about it with heart, attitude and system.
⸺ Target group focus
Development of a data-based targeting strategy to specifically address qualified specialists from the social sector.
⸺ Lead funnel strategy
Conception of a multi-stage funnel - from awareness to application - with a focus on simple user guidance and conversion optimization.
⸺ Application optimization
Reduction of hurdles through mobile-optimized application processes without logins or long forms.
⸺ Performance monitoring
Continuous tracking of KPIs, optimization to cost-per-lead and ongoing tests to increase efficiency.
⸺ Campaign control
Setup and management of Meta Lead Ads with ongoing ad creative rotation for maximum relevance.
⸺ Focus on social impact
Positioning the project as socially valuable and meaningful - also visually and textually in the campaign setup.
Ready for Social Recruiting with Effect?
Specialists Win goes also smart, fast and with Posture.
