Our goal for Galerie Haas & Gschwandtner was clear: to effectively reach art lovers and the curious through social media and encourage them to interact.
Client
Gallery Haas & Gschwandtner
Year
2023
Services
Social Media Management
Instagram Growth
Content Creation
@galeriehaasgschwandtner
From the gallery to the feed: How we digitally stage the Haas & Gschwandtner Gallery
With targeted, customized content strategies, we wanted to significantly increase the reach and visibility of current and upcoming exhibitions. But we went one step further. By creating interactive content, story highlights and in-depth artist portraits, we aimed to firmly establish the gallery's brand in the digital space.
The ultimate goal was and is clear: to generate more visitors for the real exhibitions and at the same time create a growing, engaged online community that not only consumes art, but also discusses and shares it.
⸺ Content plan
Creation of a detailed content plan that includes timing, topics and formats to ensure consistency and quality of posts.
⸺ Content creation
Professional photography and video recordings of the exhibited artworks and events to generate visually appealing and high-quality content for social media.
⸺ Community management
Actively manage social media channels, including responding to comments and direct messages to engage and nurture the online community.
⸺ Strategic planning
Design and implementation of a holistic social media strategy tailored to the specific needs of the gallery and the current exhibitions.
⸺ Performance tracking
Ongoing monitoring and analysis of key performance metrics to measure ROI and adjust strategy accordingly.
⸺ Creative activation
Development and implementation of theme-specific social media campaigns to highlight special exhibitions or events at the gallery.
Art needs Room – also digital.
We design Social Media Performances, the Brand character show and Experiences create – online like offline.
