The world of marketing has been revolutionized by AI, and at oha! digital we are at the forefront. We are proud to have Artificial Intelligence (AI) as a loyal ally in our daily work, and we are not alone. According to a Bitkom survey taken up in the brand eins 01/24 50% of professionals unofficially use AI tools, including ChatGPT, and 17% of them even do so against company policy. But why do some professionals hide their use of AI tools? After all, you wouldn't hide the fact that you use Excel to calculate business figures, would you?
The psychological aspect of secret cyborgs
Secret Cyborgs also calls Gregor Schmalzried those users who use AI in a professional context for their work, but do not openly admit this. They are often driven by the idea that their skills and success are closely linked to their personal efforts. It's a feeling that many of us are familiar with - the idea that success only really counts if it is the product of hard personal work.
However, the reality is more complex. AI tools are not a shortcut to achieving success without effort. Instead, they allow professionals to focus their time on strategic and creative tasks instead of getting lost in endless data analysis. And yet some are reluctant to admit this. Why?
Part of the reason could lie in our ego. The ego is a powerful factor in human psychology. We crave recognition and validation for our abilities. We want to be perceived as competent and capable. The idea of recognizing AI tools as tools to get the job done could be perceived as a threat to our ego - an admission that we are not brilliant on our own.
In this area of tension between personal ego and professional environment, it is not always easy to admit to using AI. But we believe it's time to break through these barriers and see AI for what it is - a valuable tool that helps us grow beyond ourselves and provide better service to our customers.
At the end of the day, it's not about how we achieve success, but that we achieve success.
oha! we confess - we use AI every day because it makes sense for our customers!
Our motto: time is precious. AI takes over tedious, monotonous tasks and analyzes data in real time. This frees up valuable hours that we can invest in supporting and developing our customers. In addition to AI tools such as ChatGPT and Midjourney, AI is also increasingly being integrated into other tools that we have used before. Later, for example, which we use for scheduling & tracking, has also integrated AI features since 2023. Canva also integrated 3 new AI features into their software last year and we are tending to integrate more rather than less in other tools that we use on a daily basis.
Transparent and proud as punch
We are transparent about our use of AI. We rely on this technology to better serve our customers and develop more effective strategies. And we are proud of it. Our goal is to inspire the industry and show that AI should no longer be a secret. All that's left to say is - don't be a secret cyborg, because at some point you can stand out with your AI skills rather than hide them.
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This article was written with the help of ChatGPT. Some passages were adopted 1:1, others were added or rewritten by me because I didn't like the wording or the information was irrelevant. And this is exactly how AI should support everyday work.