How do you sell a future event on LinkedIn?
We developed a LinkedIn campaign for the European Forum Alpbach that creates visibility precisely where the future is being discussed - among the decision-makers of tomorrow. The goal: awareness for the festival and ticket sales via a platform that otherwise rarely arouses emotions. Challenge accepted.
Customer
European Forum Alpbach
Year
2024
Services
Performance Marketing
LinkedIn
Link
www.alpbach.org
LinkedIn instead of advertising pillar
- Because you don't fill a forum by just talking about it
218K
Reach
2K
Clicks
325K
Impressions
4.8
ROAS
Discussing the future - with the people who are helping to shape it.
The European Forum Alpbach is a fixed star in the European discourse - but often still a quiet one on social media. Our task: to change that.
With a LinkedIn campaign that creates targeted visibility among the right target groups, pushes ticketing and triggers new conversations. Instead of empty words: content that arouses curiosity and gets discussions going. Instead of wasted coverage: smart targeting with substance.
⸺ Target group focus
Not everyone needs to see it - just the right people. Data-based targeting for maximum relevance for professionals & decision makers.
⸺ Visuals & ad conception
LinkedIn, but please with format: Design visuals and message formats that are scroll-stopping, clear and conversion-capable.
⸺ Conversion & Tracking Setup
What's the point of reach without impact? Technical setup for clean attribution - from pixel to conversion event.
⸺ Campaign control
Continuously tested, continuously improved: setup, testing and optimization directly in the Business Manager - hands-on and data-based.
⸺ Performance optimization
We don't just let a campaign run its course. KPI checks, ad rotation and budget allocation - where it makes sense.
⸺ Consulting & Insights
What performs, what flops, what changes: regular performance insights & learnings that allow you to think ahead.
