Building a community without an online store? Challenge accepted. With the switch from the e-commerce model to brick-and-mortar retail, the marketa It is clear that a new form of community is needed. One that is anchored locally - in the heart of Vienna.
Client
marketa
Year
2024 & 2025
Services
Social Media Management
@markta.at
More than visibility: social media with real-life impact
- A new community for bricks-and-mortar retail in Vienna
350K
Impressions
4%
Engagement rate
5K
Commitment
1.6K
New followers
From online store to stationary brand - and digitally everything from the beginning.
With the withdrawal from e-commerce, it was clear to markta that the digital presence had to be rethought. After all, how do you bring people into bricks-and-mortar retail - with channels that are traditionally optimized for online conversions? Our answer: analyze, understand, rebuild.
Instead of broad distribution, it was about local relevance. A community that feels connected to markta - not because of a product, but because of an attitude. We created content that is approachable. We placed ads that not only sell, but also move people. And thus reached precisely those people who are really relevant locally.
⸺ Social media management
Development of a clear social strategy tailored to the new stationary business model - with a focus on proximity, relevance and suitability for everyday use.
⸺ Community analysis & target group focus
Analysis of the existing community and reorientation towards a purely local target group in Vienna - with a feel for topics, tonality and timing.
⸺ Content conception & format development
Development of new content formats that inform, connect and invite participation - instead of mere product communication.
⸺ Editing & implementation
Continuous content on the channels that shows attitude and builds trust - consistent, unagitated and always to the point.
⸺ Campaign support & ads
Targeted use of paid campaigns to advertise specific promotions to encourage pre-orders and promote in-store footfall.
⸺ Community development & activation
Actively building a new, committed community in Vienna - with real conversations, honest exchanges and formats that work.
Ready, from Follower:inside real Customers to do?
Then let us yours Community new think – honest, sustainable, strategic.
